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PRESS RELEASE


Superstar Sisters Debut DVD

Mary-Kate and Ashley movie The Challenge released on DVD

November 14, 2003


BURBANK, CA (Nov 14, 2003) The game is on! On Nov. 25, Mary-Kate and Ashley head south of the border to compete for the grand prize in a reality TV Show in the all new, feature-length movie, "The Challenge," presented by Warner Home Video (WHV) and Dualstar Video, the Video/DVD division of the multi-divisional corporate group, Dualstar Entertainment. Fans can also join America's superstar teens on Nov. 15 when their latest adventure world premieres on ABC.

In "The Challenge," Mary-Kate and Ashley's characters embark on a "Survivor"-style adventure in stunning Cabo San Lucas, Mexico! Estranged teen sisters who live on opposite sides of the country are, much to their surprise, brought together as teammates in the reality television show "The Challenge." In order to win the grand prize -- college scholarships -- they'll need to reconcile their differences, work together and keep their romances a secret from the producers, all at the same time! As an added bonus, "The Challenge" features a surprise ending with special cast members all Mary-Kate and Ashley fans will recognize and love!

The DVD release of "The Challenge" includes special features such as behind-the-scenes footage, bloopers, quizzes on "The Challenge" and other movies from the Mary-Kate and Ashley-starrer video catalog, trailers of other products from the mary-kateandashley brand, a look at Mary-Kate and Ashley's upcoming theatrical release "New York Minute," and more.

"Mary-Kate and Ashley are at the height of their popularity right now and fans will see them in an adventure like never before," said Jeff Baker, WHV Vice President, Non-Theatrical Franchise Marketing. "Mary-Kate and Ashley have really raised the bar on video entertainment for WHV, and we are excited to present their final made-for-video movie `The Challenge' just in time for the holidays."

From cover stories in Rolling Stone, CosmoGIRL!, Vanity Fair, YM and People to recently being listed as one of People's 50 Most Beautiful People, Mary-Kate and Ashley have never been hotter! In a special issue devoted to them, the Hollywood Reporter named Mary-Kate and Ashley "The Most Powerful Young Women in Hollywood." As young businesswomen, Mary-Kate and Ashley were recognized by in Touch magazine among the Top 10 Celebrity Entrepreneurs, along with industry heavyweights such as Jennifer Lopez, Paul Newman and Dolly Parton. For the second year in a row, Mary-Kate and Ashley were also placed on The Hollywood Reporter's "Power 100" list of the most influential women in show business, the rest of whom are twenty or more years Mary-Kate and Ashley's senior. Mary-Kate and Ashley were ranked the most powerful kid stars in the world by Forbes magazine (making the Forbes Hot 100 celebrity list); were the subject of a cover feature story in Fortune magazine; were included in Vanity Fair's "The New Establishment: The Future in the Bullpen," the youngest often entertainment-industry leaders; and were featured as PowerWomen in Ladies' Home Journal. Mary-Kate and Ashley were recognized with the Franchise Performers Award (a lifetime achievement award) at the 2003 DVD Premiere Awards.

The mary-kateandashley brand is one of the most successful tween brands in America today with the #1 girls video franchise in America; the #1 girls videogame franchise in America; the #1 celebrity fashion doll line in America; the #1 girls book franchise in America; the #1 AOL Kids performer of all time in America; and the #1 fastest-growing girls fashion-forward lifestyle line of fashion, lifestyle and health and beauty products in America featured at Wal-Mart stores in the U.S. The product line is also featured at Wal-Mart stores in Canada, at ASDA stores (Wal-Mart in Britain) and in Australia at Target stores, at Suburbia stores in Mexico, with additional retail launches soon in France, Israel, Germany and Japan.

With operations in 82 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.


SOURCE: Warner Home Video



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